Table of Contents

KÖSEM - The Leader Of The Herd is a new Vietnam-based brand in the retail fashion industry. Two of KÖSEM’s main goals are to make high-quality, trendy fashion products and provide professional services for international and local customers.

With the newly developed e-Commerce website and mobile app, the brand wanted to go further with these goals.

<aside> 📃 **TABLE OF CONTENTS

I - Overview

II - Design prep** Required outputs ****Project management Why WordPress?

III - Design process

**1 - Empathize 2 - Define 3 - Ideate 4 - Design 5 - Develop & Delivery

IV - Next steps

V - Takeaways**

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design goals.png

I - Overview

Duration

4 weeks

Platforms

Responsive e-commerce website (WordPress x Elementor x WooCommerce)
Mobile app

Tools used

Design: Figma, Adobe Illustrator
Management & Documentation: Trello, Google Drive, Google Sheets, Google Docs

Team

Phung-Linh Hoang (Design lead, UX/UI designer, WordPress website developer, UX writer)
Mai-Linh Nguyen (UI designer, WordPress website developer, UX research supporter)
Quang-Son Tran (Mr.) (Product owner - P.O., Instructor)

My roles

Design lead: project managing, worked directly with the P.O. and reported the project's progress
UX designer: conducted user research, user interview, user persona, UJM, user flow, lo-fi wireframe
UI designer: created the mood board, designed UI for the website, mobile app's UI design consulting
WordPress website developer
UX writer

II - Design prep

Duration: 1 week

Required outputs

The website

Responsive e-Commerce website with full functions and 8-14 webpages
Show the brand’s characteristics through suitable brand visuals and user interface
Live product